ASHLEY AYER                       🍔️


BLACK GIRL MAGIC_UPGRADE

Boss Women Media is a online resource dedicated to providing tools and connections to women interested in starting, or growing, their own business.

In 2020, the company’s annual Black Girl Magic summit went fully digital and in 2021, I rebranded the digital summit to reflect its Upgraded theme with more speakers, workshops and direct outreach to Historical Black Colleges and Universities. The summit was brocasted live on Amazon Prime Video.

Role — Designer
Copywriter — Tyeal Howell
Web Design — Anjelica Dezel
Photography — ︎︎︎Heacox Creative

︎︎︎Read a write up on the summit on Yahoo Fiance





For the brand, I updated the original logo with a new typeface and 5 color options — we then used these colors and the illustrated elements across social media and on the event’s landing page.








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