North Texas Roller Derby
Modern day roller derby was born in Austin, Texas. Inspired by this, Denton’s own North Texas Roller Derby was founded in 2011. I skated with the league from 2011-2016 (derby name: The Blocking Dead) and designed various media materials for the league.
The design process was mostly self-guided and experimental — aside from the league’s primary color palette (purple, gray, and white), there was no set parameters for style or overall look.
The league produced a lot of ephemera — everything from flyers to stickers to t-shirts. The biggest challenge became making each piece special in a way that would give fans something to keep and remember the league by.
One of my last projects for the league was tackling the website. These were only the initial ideation and ultimately were not used.